Long-form thinking onsustainability & systems
Writing on sustainability, corporate accountability, the events industry, energy transition, and the systems that shape how we live. Published on Substack.
The Ones Who Went First
On the people and companies who moved before the crowd — who built sustainability infrastructure when it wasn't fashionable, funded, or required. The ones who took the risk so the rest of us would have a path to follow.
Read on Substack →The Final Pill
AI, the singularity, and the delay tactic — how the promise of technological salvation mirrors the fossil fuel industry's playbook of perpetual deferral.
Read on Substack →The Company You Keep
Corporate associations as ethical statements. Your supply chain is your values made visible — and complicity doesn't require intent.
Read on Substack →Full Circle
Pre-industrial sustainability, fossil fuel disruption, and green technology as reimagined pre-industrial principles. What if the future looks more like the past than we think?
Read on Substack →The Fear of Change in an Evolutionary System
Why we resist the changes we know we need — the psychology of transition, the comfort of the familiar, and the evolutionary case for adaptation.
Read on Substack →The Shield
On the mechanisms — institutional, psychological, economic — that protect the status quo from the changes it cannot survive.
Read on Substack →Sharing is Caring
On the competitive advantage of open knowledge versus the global urgency of the climate crisis — and why hoarding green innovation is a losing strategy.
Read on Substack →The Price of Choice
B Corp certification as business opportunity — the David and Goliath framing, and why smaller companies have a structural advantage in the sustainability transition.
Read on Substack →The Old Guard Is Burning — Build What Lasts
Geopolitical energy dependency and the case for transition. Why the old infrastructure is failing on its own terms, and what replaces it.
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